How to Write a Press Release in 7 Easy Steps (2020 Update).
A press release, also known as a news release, is simply a written statement distributed to the media. They can announce a range of news items: scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc. It is a fundamental tool of PR work, one that anyone who's willing to use the proper format can use.
Examples of press releases. We recommend reading through several press release of leaders in your industry to get a good idea of how they format and structure the copy, it will help you write a press release thats going to grab the attention of a journalist.
Says who Next time you write a press release promoting your product launch, corporate sponsorship or small business, make sure your quotes sound like real people said them.Image by Gonzalo Aragon “The auto-tech sector as a whole will continue to grow over the next few years as more stakeholders seek out efficient, platform-based auto finance options, and DriverUp is uniquely positioned to.
A step-by-step guide to writing a media release. Utilizing the media to create awareness of your company is a promising strategy. Companies both large and small use news releases to get the attention of journalists in an effort to increase traffic and conversion.
However, writing a great press release means pitching it correctly to the target audience and ensuring a professional business image is maintained at all times. There is a format to writing good press releases and any organisation seeking the highest levels of newspaper coverage should master this technique on how to write the best press release.
Let’s check how they define writing a good press release about an event: 1. Flowery style of writing press releases, adjectives, praises and exaggerations. Journalist A: I like figures, facts and sensible quotes instead of a bunch of adjectives and silly references.
There is no point in writing a groundbreaking media release if it misses every news deadline. Between 10.30 and 11.00 on a week day is a good time to send out a national release. Never after 1pm unless it is big or breaking news; Sunday or Monday is a good time to release to national newspapers.